Generating leads is a critical aspect of real estate marketing, and with the rise of digital marketing, home sellers are now turning to Google Ads and Facebook to reach potential buyers. However, with so many options available, it can be challenging to determine the most cost-effective way to generate leads. In this blog, we will compare the costs of using Google Ads vs Facebook for generating home seller leads.
Google Ads
Google Ads, also known as Google AdWords, is a pay-per-click advertising platform that allows businesses to display their ads on Google search results pages. The cost of running a Google Ads campaign is determined by the cost-per-click (CPC) bid. The average CPC bid for real estate keywords ranges from $2 to $5, but can be higher for highly competitive keywords.
One advantage of using Google Ads is the ability to target specific keywords related to the real estate market, such as “homes for sale” or “real estate listings”. This can help ensure that your ads are displayed to people actively searching for real estate information. Additionally, Google Ads allows you to set a budget for your campaign, which helps control costs.
Facebook offers a variety of advertising options, including pay-per-click ads and boosted posts. The cost of running a Facebook ad campaign is determined by the cost-per-click (CPC) or cost-per-impression (CPM). The average CPC for real estate ads on Facebook ranges from $0.50 to $2, while the average CPM is around $5.
One advantage of using Facebook for advertising is the ability to target specific demographics, such as age, location, interests, and behaviour. This helps ensure that your ads are displayed to people who are most likely to be interested in real estate information. Facebook also offers a vast audience, with over 2.8 billion active users, which can increase the chances of generating leads.
Cost Comparison
When comparing the costs of Google Ads vs Facebook, it’s important to keep in mind that each platform has its own strengths and weaknesses. Google Ads typically has a higher CPC bid than Facebook, but it also offers the ability to target specific keywords. Facebook, on the other hand, has a lower CPC but offers a vast audience and the ability to target specific demographics.
In terms of generating home seller leads, both Google Ads and Facebook can be effective, but the cost will ultimately depend on the specific campaign and target audience. If you are targeting people actively searching for real estate information, Google Ads may be a better option. However, if you are targeting a specific demographic, Facebook may be a more cost-effective solution.
In addition to Google Ads and Facebook, there is another option for generating home seller leads that is worth considering:
Leads fish: Leads Fish is a real estate lead generation app that offers a unique approach to lead generation.
One of the key benefits of using Leads Fish is its ability to target homeowners who are considering selling their property in the near future. The app uses advanced algorithms to analyze real estate data and identify homeowners who are most likely to sell their property in the near future. This allows real estate agents to reach out to these homeowners with relevant information about the real estate market, and offer their services as a listing agent.
Another advantage of using Leads fish is its cost-effectiveness. The app offers a subscription-based model, which means that real estate agents only pay for the leads they receive. This eliminates the need to pay for advertising costs, such as CPC bids or CPM rates, and allows agents to focus on building relationships with potential home sellers.
In terms of results, Leads fish has been proven to generate high-quality leads for real estate agents. The app’s advanced algorithms and data analysis capabilities help ensure that agents are reaching homeowners who are genuinely interested in selling their property. This leads to higher conversion rates and more successful listings.
In conclusion, while Google Ads and Facebook can be effective for generating home seller leads, Leads fish offers a unique and cost-effective solution. By targeting homeowners who are most likely to sell their property, and offering a subscription-based model, Leads fish can help real estate agents generate high-quality leads and build their business.
